In Order to Determine Customer Needs and to Implement Marketing

question 14

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information about .

• A) competitors
• B) customers
• C) other forces in the marketplace
• D) all of the above

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Definitions:

Whole Foods

An American supermarket chain that specializes in selling organic and natural foods and products.

Federal Requirement

A mandate or regulation imposed by the federal government that individuals, businesses, or other entities must comply with.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, by engaging in ethical, environmentally sustainable, and socially beneficial activities.

Lowest Cost

Refers to the minimum expense required to acquire a product or service while maintaining desired quality and efficiency.