Which Step Is Not Included in the Steps of Environmental

question 34

Multiple Choice

Which step is not included in the steps of environmental scanning?

• A) Assess opportunities
• B) Forecast direction
• C) Analyze the impact
• D) Repeat the steps with each new environment
• E) Watch for broad trends

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Definitions:

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.

Push Strategy

A marketing strategy focused on pushing products through the distribution channels to the end consumers by promoting goods to wholesalers, retailers, or directly to consumers.

Purchase Stage

A phase in the buying process that involves the actual acquisition of a product or service by a consumer or organization.