Which of the Following Is Not an Example of a Focus

question 26

Multiple Choice

Which of the following is not an example of a focus strategy?

• A) The 173 of 890 rooms at the New York Palace that compete with smaller, luxury hotels
• B) Southwest Airlines
• C) Hotwire.com
• D) Both B & C
• E) All of the above are examples of a focus strategy

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Definitions:

Environmental Marketing

Environmental marketing involves the development and promotion of eco-friendly products and practices to tap into consumer preference for sustainability, often part of a broader corporate social responsibility strategy.

Lifecycle Marketing

Marketing strategies that address the needs of customers at different stages in the product lifecycle, from awareness through purchase and retention.

Conservation Marketing

An approach to marketing that focuses on promoting sustainability and conservation of resources through product offerings and consumer education.

Cause Marketing

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.