Are Frequency Programs the Same as Loyalty Programs

question 45

Multiple Choice

Are frequency programs the same as loyalty programs?

• A) Sometimes
• B) Yes
• C) No

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Definitions:

Capital Structure

This term relates to the way a corporation finances its operations and growth by using different sources of funds, such as debt, equity, and hybrid securities.

Debt-Equity Ratio

A measure of a company's financial leverage calculated by dividing its total liabilities by shareholders' equity, indicating the extent to which debt is used to finance the company's assets.