Relationship/loyalty Marketing Is Most Applicable When

question 23

Multiple Choice

Relationship/loyalty marketing is most applicable when:
I. There is an ongoing and periodic desire for service by the customer
II. The service customer controls the selection of the service supplier
III. There are alternative supplier choices
IV. Customer loyalty is weak and switching is common and easy
V. Word of mouth is an especially potent form of communication about a product

• A) I, II and III only
• B) I, II, III, IV and V
• C) I, II, III and IV only
• D) II, IV and V only
• E) None of the above

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Definitions:

Documentation

Refers to both the act of preparing and the evidence created when a health care professional records information regarding a patient during the course of assessment and treatment; can be handwritten or electronically.

Demographic Information

Data that describes the characteristics of a population such as age, race, gender, income, and education.

Unsafe Condition

A situation where the environment or equipment poses a risk of injury or harm to individuals.

Documentation

The collection, organization, and maintenance of written records, reports, or digital information relevant to a particular subject, process, or transaction.