The Evolution of Customer Loyalty Began with a Focus On

question 33

Multiple Choice

The evolution of customer loyalty began with a focus on:

• A) Sales
• B) Frequency programs
• C) Brand relationships
• D) Targeted promotions

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Definitions:

Punishment

A means of eliminating undesired behavior by using an aversive event that is contingent upon the occurrence of the inappropriate behavior.

Response Competition

A concept in behavior theory where multiple responses or behaviors compete with each other for expression.

Competition of Motives

a concept in psychology where multiple drives or motives within an individual compete for expression, affecting behavior and decision-making.

Anticipatory Pain

The expectation or fear of pain that can occur before an actual painful stimulus is experienced.