Which of the Following Are the Five Sub-Mixes of the Hospitality

question 28

Multiple Choice

Which of the following are the five sub-mixes of the hospitality marketing mix?

• A) Presentation, pricing, distribution, purchasing, tangibility
• B) Product/service, presentation, pricing, communications, distribution
• C) Selling, public relations, placement, purchasing, pricing
• D) Pricing, placement, distribution, publicity, accounting

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.