Permission-Based Marketing Is

question 6

Multiple Choice

Permission-based marketing is:

• A) Where consensual data is gathered with the customer's permission
• B) Where consensual data is gathered without the customer's permission
• C) Where non-consensual data is gathered without the customer's permission
• D) None of the above

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Definitions:

Multiple Logistic Regression

A statistical analysis method used to predict the outcome of a categorical dependent variable based on one or more predictor variables.

Dependent/Outcome Variable

The variable in an experimental setting that is affected by manipulations in the independent variable; it represents the outcome of interest.

Proportion

A statistical measure that indicates the fraction of the total number of outcomes that share a particular attribute or characteristic.

Estimated Odds

The calculated likelihood of a particular outcome in comparison to the likelihood of another outcome.