Good Channel Management Includes

question 46

Multiple Choice

Good channel management includes:

• A) Good relationships from the start
• B) Amended agreements as market conditions change
• C) Agreements in writing
• D) All of the above

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Definitions:

Customer Benefit Approach

A sales strategy focusing on communicating the advantages and positive outcomes that a customer will gain from a product or service.

Referral

The act of recommending a product, service, or company to someone else, often based on personal experience.

Complimentary

Expressing a polite or flattering comment towards someone or something, or items given for free in connection with a purchase or promotional activity.