Examlex
What are some of the important elements to keep in mind with channel management? Discuss these elements.
Risk Taking
The willingness to engage in behaviors that have the potential to be harmful or dangerous, yet also provide the opportunity for some kind of outcome that can be seen as positive.
Facilitating Functions
Activities that help in the smooth exchange of products and services between producers and consumers, such as financing, marketing information management, and logistics.
Channel Intermediaries
Firms or individuals such as wholesalers, agents, brokers, and retailers who help move a product from the producer to the consumer or business user.
Financing
The act of providing funds for business activities, making purchases, or investing.
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