A Strategic Alliance Is Another Form of Distribution Channel Where

question 16

True/False

A strategic alliance is another form of distribution channel where hotel, restaurant and tourism companies form alliances with telephone, credit card or other companies that service distinctly different customers but with mutually beneficial objectives.

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Definitions:

Level

A specific stage or degree in a hierarchy, process, or structure.

Main Events

The most significant or important occurrences within a given context, often defining or greatly impacting the overall scenario.

Characteristics

Attributes, traits, or qualities that distinguish an individual, object, or concept from others.

Experiential Associations

Connections formed between different experiences, ideas, or concepts based on personal exposure or involvement, often influencing attitudes and perceptions.