In General, Marketing Integration Is Also Known As

question 23

Multiple Choice

In general, marketing integration is also known as:

• A) Vertical marketing systems (VMS)
• B) Circular marketing systems (CMS)
• C) Diagonal marketing systems (DMS)
• D) Horizontal marketing systems (HMS)

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Definitions:

Double-booking

A practice in scheduling where two or more appointments are arranged at the same time slot, often to maximize efficiency or accommodate urgent needs.

Time-specified Scheduling

An appointment system where patients are given specific times for their visits, intended to increase efficiency and reduce wait times.

Wave Scheduling

A scheduling system where patients are scheduled in groups at the top of the hour, allowing for flexibility in appointments.

Open-hours Scheduling

A healthcare appointment system that allows patients to visit without a prior appointment during specified hours.