The Communications Mix Is All Communications Between the Firm and the Target

question 45

True/False

The communications mix is all communications between the firm and the target market that increase the tangibility of the products/service mix, that establish or monitor consumer expectations, or that persuade customers to purchase.

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Definitions:

Mindfulness

A practice of maintaining a non-judgmental state of complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis.

Motivation

Internal state of readiness to respond to something.

Avoid Ethnocentrism

The practice of refraining from making judgments about other cultures based on the standards and norms of one's own culture.

Interpersonally

In a manner that pertains to or occurs between individual persons.