An Effective PR News Release

question 16

Multiple Choice

An effective PR news release:

• A) Is designed to "dupe" the news press into publishing something positive about an organization
• B) Steers the story toward good features and away from the negative images
• C) Details all of the related facts about an event
• D) Tells the press exactly what to publish

Distinguish between wholesalers who take title to merchandise and those who do not.

Recognize the specific wholesalers prevalent in various industries such as hardware, drug, and clothing.

Comprehend the role and functions of specialty merchandise wholesalers.

Understand the differences between merchant wholesalers, agents, and brokers in the distribution channel.

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Definitions:

Flexible Source

A supply chain strategy that allows for the procurement of goods and services from multiple suppliers, enhancing adaptability and reducing dependency on single sources.

Forecast Accuracy

The degree to which a prediction or estimate corresponds to actual outcomes, often measured in the context of demand planning and supply chain management.

Overstocked Quantity

This term refers to an excessive amount of inventory beyond what is needed or can be sold, potentially leading to increased carrying costs and reduced efficiency.

Firm's Profits

The earnings of a company after all expenses and taxes have been subtracted from revenue, indicative of financial health and performance.