Which Is Not an Example from the Textbook's PR Tactics

question 5

Multiple Choice

Which is not an example from the textbook's PR tactics list of "Opening a New Hotel? Ten Surefire Ways to Get the Publicity You Need to Put Heads in Beds"?

• A) Hold an open house at your hotel and invite the community. Give away free services or have a local celebrity appear.
• B) An apt public relations consultant should be able to work independently to establish a media target list
• C) When possible, be unique with your hotel's design and amenities
• D) Start early establishing your public relations strategy and selecting a qualified public relations professional

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Definitions:

CCA Rate

Capital Cost Allowance Rate, which is the rate at which businesses in Canada can claim depreciation on certain assets for tax purposes.

Required Rate of Return

The minimum annual percentage return an investor expects to receive from an investment, considering its risk.

NPV

Net Present Value; a calculation used to assess the profitability of an investment by summing the present values of incoming and outgoing cash flows.

CCA Class

In Canadian taxation, a classification system for capital cost allowance that categorizes assets for depreciation purposes.