Which of the Following Would Be the Most Accurate Statement

question 29

Multiple Choice

Which of the following would be the most accurate statement when evaluating a promotion?

• A) An evaluation should answer the question: would the customers have come anyway?
• B) Sales increases or decreases should be directly linked to the promotion
• C) Promotions do not usually have formal evaluations post promotion
• D) None of the above is an accurate statement for evaluating a promotion

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Definitions:

Experimental Trials

Controlled tests conducted to study the efficacy or effects of a variable under study, often used in scientific and medical research.

Interrupted Time Series Experiments

Research design involving observations of a given variable over time, both before and after an intervention, to assess the effect of that intervention.

Program Logic Model

A tool used in program evaluation that visually represents the relationships between a program's resources, activities, outputs, and intended outcomes.

Intermediate-term Changes

Transformations or developments that occur over a middle-range period, not immediately but not lasting long enough to be considered long-term.