An Effective PR News Release

question 16

Multiple Choice

An effective PR news release:

• A) Is designed to "dupe" the news press into publishing something positive about an organization
• B) Steers the story toward good features and away from the negative images
• C) Details all of the related facts about an event
• D) Tells the press exactly what to publish

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Definitions:

Fixed Manufacturing Costs

Expenses that do not vary with the level of production or sales, such as rent, salaries, and insurance for a manufacturing facility.

Variable Selling

Refers to costs that vary directly with changes in the volume of sales. These can include commissions, shipping fees, and packaging costs.

Administrative Expenses

Administrative expenses are the costs related to the general operation of a business, including items like office supplies, salaries of administrative personnel, and other non-production costs.

Fixed Expenses

Costs that do not fluctuate with the volume of production or sales, such as rent, salaries, and insurance premiums.