Public Relations Guidelines, as Suggested in the Text by Rod

question 39

Multiple Choice

Public relations guidelines, as suggested in the text by Rod Caborn of the firm Yesawich, Pepperdine, Brown & Russell include all of the following except:

• A) A consistent, on-going PR program should provide consistent, on-going results
• B) Great public relations depends on creative management
• C) PR people must understand your marketing plan
• D) It is not imperative for a good PR plan to be written; some of the best campaigns will evolve from current events

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Definitions:

Frustration

A feeling of irritation or annoyance due to the inability to achieve a goal or satisfy a need.

Sleep Schedule

The habitual pattern of sleeping and waking times, which can influence overall health and well-being.

Positive Attention

The focus and acknowledgment given to positive behaviors, encouraging their repetition.

Temperaments

Innate traits that influence an individual's behavioral patterns, emotional reactions, and modes of social interaction.