Use the Guidelines for Sales Promotions and Apply Them to the Promotion

Question

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The Answer is Students should take the following guidelines and apply them to their own example:
1) Be single minded: Try not to accomplish too many things at once. You want to create trial, not confus
2) Define the target market: Who are the users we are targeting? What benefits do they seek? What are characteristics?
3) What specifically do you want to promote? This may be tangible or intangible. It may be the atmosph a special drink.
4) What is the best way to promote it? Lower price? "Premium" programs? Additional services? Highe quality?
5) Make sure you can fill the demand.
6) Make sure reality meets expectations.
7) Communicate your promotion and all related aspects to the market.
8) Communicate it to your employees. Running a promotion without informing your employees could c communication breakdown.
9) Measure the results. Did the promotion meet its objectives? What was the cost relative to the returns? we need to do it?

Use the Guidelines for Sales Promotions and Apply Them to the Promotion

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