Which One of These Is Not an Element of the Communications

question 27

Multiple Choice

Which one of these is not an element of the communications mix?

• A) Sales promotion
• B) PR/publicity
• C) Personal selling
• D) All of the above
• E) None of the above

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Definitions:

Variable Costs

Expenses that vary in relation to the amount of production or the scale of business operations.

Fixed Costs

Expenses such as rent, salaries, and insurance that remain constant regardless of the amount of production or sales.

Variable Cost

A cost that varies with the level of output or production volume.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance.