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The Communications Mix of Marketing Can Help to Increase the Tangibility

question 12

True/False

The communications mix of marketing can help to increase the tangibility of the product/service mix.


Definitions:

Conventional Merit Pay

A pay system where employees receive increases in pay based on their performance evaluations or achievements, traditionally seen in annual reviews.

Bonus Pay

Additional compensation given to employees on top of their regular salary, often as a reward for achieving specific goals or performance benchmarks.

Correct Figure

An accurate representation or calculation that has been verified to be in line with established facts or standards.

Unethical Behaviour

Actions that deviate from what is considered morally right or acceptable in a professional setting.

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