The Communications Mix of Marketing Can Help to Increase the Tangibility

question 12

True/False

The communications mix of marketing can help to increase the tangibility of the product/service mix.

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Definitions:

Yeast

Single-celled fungus.

Inclusive Fitness

Genetic contribution an individual makes by reproducing, plus a fraction of the contribution it makes by facilitating reproduction of relatives.

Altruistic Behavior

Actions by an individual that benefit others at a cost to oneself, observed in social species, which may promote cooperation and social cohesion.

Kin Selection

Type of natural selection in which individuals with the highest inclusive fitness are favored.