A Customer Buys a Product or Service Only If Its________

question 37

Multiple Choice

A customer buys a product or service only if its________ value is greater than the price.

• A) Market
• B) Tangible
• C) Perceived
• D) None of the above

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Definitions:

Measurement Error

Nonsampling error that results from the incorrect measurement of the population characteristic of interest.

Big Data

Refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Veracity

The reliability of the data generated.

Wide Data

A data set that has so many variables that simultaneous consideration of all variables is infeasible.