Because Tangibles Are So Difficult to Differentiate, to Be Competitive

question 13

True/False

Because tangibles are so difficult to differentiate, to be competitive in the hospitality industry we have to market the intangible aspects of the product or service.

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Definitions:

Financial Distress

A situation in which a company struggles to meet or has difficulty paying off its financial obligations to creditors.

Liquid Assets

Assets that can be quickly and easily converted into cash without significant loss of value.

Current Liabilities

Financial liabilities of a business that are to be settled within the next 12 months.