The Procedures for Repositioning Follow the Order

question 22

Multiple Choice

The procedures for repositioning follow the order:
I. Measure to see if the position has significantly changed in the desired direction
II. Initiate the repositioning campaign based on the three criteria of effective positioning
III. Make sure the product is truly different for the repositioning
IV. Determine what position you wish to occupy
V. Determine the present position

• A) V, III, IV, II, I
• B) V, IV, III, II, I
• C) VI, V, III, II, I
• D) I, II, III, IV, V

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Definitions:

External Locus

The belief that one's life events are largely controlled by external forces or fate rather than one's own efforts.

Unconditioned Response

In classical conditioning, it is the automatic, natural reaction elicited by an unconditioned stimulus without prior learning or conditioning.

Conditioned Response

An automatic response established by training to an ordinarily neutral stimulus.

Unconditioned Stimulus

The stimulus normally produced by the unconditioned response (e.g., food producing salivation).