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Effective positioning will create an image for the product or service, differentiate the brand from the product class and promise the benefit the customer will receive.
Cultural Inferiority Theory
A theory suggesting that some cultures are inferior to others, often used historically to justify colonization and oppression.
Ethnically Diverse Groups
Collections of individuals from various ethnic backgrounds, emphasizing a mix of cultural identities, languages, and traditions within a group.
Microaggression
Subtle, often unintentional, actions or comments that indirectly, and sometimes unconsciously, express prejudice against marginalized groups.
Insidious
Proceeding in a gradual, subtle way, but with harmful effects.
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