Why Is It Important for a Marketing Professional to Know

question 47

Multiple Choice

Why is it important for a marketing professional to know how to segment a market?

• A) Segmentation takes the unique characteristics and separates them out by product class
• B) The total market is large and needs to be divided into smaller markets of people that are alike in some way
• C) Separate customer segments make it easier to track product usage across the entire consumer base
• D) None of the above

---

Definitions:

Organizational Reputation

The public perception of a company or institution, influenced by its actions, policies, and achievements.

Electronic Communication

The transmission of information using electronic systems or devices such as email, social media, or text messaging.

Liabilities

Financial obligations or debts that an individual or organization is legally responsible for.

Positive Discipline

A method of teaching and reinforcing desirable behaviors in employees while minimizing negative or punitive measures.