Explain the Fundamental Differences Between Market Segmentation and Differentiation

question 17

Essay

Explain the fundamental differences between market segmentation and differentiation. Which comes first and why?

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Definitions:

First-Line Manager

A manager who is directly responsible for overseeing and supervising the daily activities of non-managerial employees.

Facing Upward

Refers to an attitude or strategy of focusing on higher goals, optimism, or progress.

People-Centered Working Environment

A workplace design that prioritizes the well-being, development, and engagement of employees.

Smooth Running

Ensuring operations, systems, or processes operate effectively and efficiently without disruptions.