Marriott's Development of "Courtyard by Marriott" for the Business Traveler

question 38

True/False

Marriott's development of "Courtyard by Marriott" for the business traveler market is an example of how a hotel chain failed to design a product to fit the needs a specific market segment.

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Definitions:

Treynor-Black Model

The Treynor-Black Model is a portfolio optimization method that combines actively selected securities with a passively managed market portfolio for better risk-adjusted returns.

Macroeconomic Risks

Risks that arise from changes in economic policies, political stability, or other macroeconomic factors that can impact the overall market.

Microeconomic Risks

Risks associated with the effects of market mechanisms on supply and demand, influencing individual decisions in small-scale economies.

Dominant Strategy

In game theory, a strategy that is best for a player regardless of the strategies chosen by other players.