RFM Stands for ___________

question 41

Multiple Choice

RFM stands for ___________.

• A) Recency, frequency and monetary value
• B) Relevance, frequency and monetary value
• C) Resolution, frequency and monetary value
• D) Results, frequency and monetary value

---

Definitions:

Operational Plans

Very short-term plans that specify what actions individuals, work groups, or departments need to accomplish in order to achieve the tactical plan and ultimately the strategic plan.