_________Segmentation Is a Broad Umbrella That Covers a Wide Range

question 19

Multiple Choice

_________segmentation is a broad umbrella that covers a wide range of categories, which probably apply more specifically to hospitality businesses than any other type of segmentation.

• A) Physical
• B) Usage
• C) Price
• D) Geographic

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Definitions:

Interbreed

To mate or cross different breeds, varieties, or species of organisms, often resulting in hybrid offspring.

Population

A group of individuals of the same species living and interacting within a particular area.

Gene Pool

Total of the alleles of all the individuals in a population.

Permian

The last geological period of the Paleozoic era, spanning from about 299 to 252 million years ago, preceding the Mesozoic era.