Why Is It Important for a Marketing Professional to Know

question 47

Multiple Choice

Why is it important for a marketing professional to know how to segment a market?

• A) Segmentation takes the unique characteristics and separates them out by product class
• B) The total market is large and needs to be divided into smaller markets of people that are alike in some way
• C) Separate customer segments make it easier to track product usage across the entire consumer base
• D) None of the above

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Definitions:

Ethical Absolutism

The ethical belief that there are absolute standards against which moral questions can be judged, and that certain actions are right or wrong regardless of the context of the act.

Individual Relativism

The philosophical idea that ethical beliefs and values are relative to the individual's subjective preferences.

Ethical Decision-Making

The method of assessing and selecting options in a way that aligns with moral values.

Moral Reasoning

The process of determining the right or ethical way to act through the evaluation of complex moral issues and values.