What Is the Order of the Market Segmentation Process

question 13

Multiple Choice

What is the order of the market segmentation process?
I. Needs and wants of the market place
II. Segmenting the market
III. Matching market capabilities
IV. Selecting target markets from identified segments
V. Projecting wants and needs into potential markets

• A) I, V, III, II, Then IV
• B) V, III, IV, I, Then II
• C) V, I, III, II, Then IV
• D) I, III, II, V, Then IV
• E) I, II, III, IV, Then V

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Definitions:

Expected Monetary Value

A mathematical method for determining the mean result when future events include both possible and impossible outcomes.

Profiling Machine

A machine used in manufacturing to shape or outline parts or materials according to a predetermined profile, commonly used in metalworking and woodworking.

Capacity Investment

The allocation of resources towards increasing the production or service capabilities of a business.

Favorable Market

A market condition that is advantageous for sellers, characterized by high demand and the ability to sell at higher prices.