Market Intelligence Includes

question 2

Multiple Choice

Market Intelligence includes:

• A) Assessment of new marketing opportunities.
• B) An analysis of the general economic environment in which a hospitality enterprise operates and the creation of customer profiles.
• C) Pre- testing a new product and overall measurement of the impact of the marketing plan.
• D) All of the above.
• E) Both A & B

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Definitions:

Secondary Reinforcement

A stimulus that becomes reinforcing through its association with a primary reinforcer.

Intermittent Reinforcement

A conditioning schedule in which a reward or punishment is given only some of the time a behavior occurs, leading to more robust responses.

Primary Reinforcement

A stimulus that is inherently rewarding, satisfying a biological need or desire, such as food, water, or shelter.

Continuous Reinforcement

A type of learning in which a desired behavior is reinforced every time it occurs, leading to faster acquisition of the behavior.