A Focus Group Should Have a Skilled Moderator

question 17

Multiple Choice

A focus group should have a skilled moderator:

• A) To avoid bias
• B) Or skilled participants
• C) To be effective
• D) Both A & C

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Definitions:

Service Revenue

Income earned by a company for the services it has provided to its customers.

Common Stock

Represents ownership shares in a corporation, giving holders a claim on part of the company's profits and assets.

Unearned Revenue

Revenue received by a company for goods or services that are yet to be delivered or performed.

Cash

Money in the form of currency that is used to conduct transactions.