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In the opening interview to Chapter 11 in the textbook, Dennis Marzella describes the current state of hospitality research as being "very intuitive."
Yield To Maturity
The total expected return on a bond if it is held until the date it matures.
Maturity
The date on which the principal amount of a loan, bond, or other financial instrument becomes due and payable.
Selling
The process of persuading a customer to buy a product or service.
Current Yield
The annual income (interest or dividends) received from an investment divided by the current price of the security.
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