The Main Advantage of Perceptual Mapping Is

question 22

Multiple Choice

The main advantage of perceptual mapping is:

• A) The conversion of customers' perceptions into scales
• B) The use of competitive intelligence
• C) The visual display to management of where to focus their attention to better serve the customer
• D) To perceive the management issues as seen through management's eyes

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Definitions:

Use Destination Theme & Embed Workbook

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Next Button

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Changes Group

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Review Tab

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