The Main Role of Marketing Is to Create Customers and Keep

question 23

True/False

The main role of marketing is to create customers and keep them coming back.

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Definitions:

After-Tax Cost

The expense associated with any financial transaction or investment after accounting for the effects of taxes, often used in net present value calculations.

Before-Tax Cost

Expenses or costs that are calculated without considering the effect of taxes.

Common Stock

The security representing ownership of a corporation. Equity.

Invested Funds

Capital that has been placed into a project or company, with the expectation of generating income or profit.