Having Created Expectation, Marketing Needs to Reduce Perceived___________

question 18

Multiple Choice

Having created expectation, marketing needs to reduce perceived___________ .

• A) Experience
• B) Value
• C) Risk
• D) Time

---

Definitions:

Corporate Citizenship

The extent to which a business is socially responsible for meeting legal, ethical, and economic standards.

Compliance

The act of adhering to rules, standards, or laws set by governments or regulatory authorities.

Community Standards

Accepted norms and values that are recognized and upheld by a group or society.

Ethical Decision Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.