Up to the 1960s, Prosocial Behaviour Was Not Easily Explained

question 38

Multiple Choice

Up to the 1960s, prosocial behaviour was not easily explained by traditional theories of human behaviour because:

• A) prosocial behaviour has many facets.
• B) traditional theories had emphasised people's self-interest.
• C) it is hard to quantify prosocial behaviour.
• D) the Kitty Genovese murder case uncovered a totally new phenomenon.

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Definitions:

Goods

Tangible products or commodities that satisfy human wants and provide utility.

Mental Accounting

The tendency people have to create separate “mental boxes” (or “accounts”) in which they deal with particular financial transactions in isolation rather than dealing with them as part of an overall decision-making process that would consider how to best allocate their limited budgets across all possible options by using the utility-maximizing rule.

Price Changes

Variations in the cost of goods and services over time, influenced by inflation, supply and demand, and market dynamics.

Risk Averse

A description of an individual or entity's preference for avoiding loss over making a gain, indicating a higher value placed on avoiding risk than on potential rewards.