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The fact that prosocial behaviour is prescribed, learned and expected makes it:
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of customers through the development, promotion, and sale of products or services.
Customer Orientation
A business strategy that focuses on creating a positive experience for customers by understanding and meeting their needs.
Ownership Utility
The value that comes from a product's ability to satisfy ownership rights, including the use, control, and transfer of the product.
Time Utility
The increase in the value of a product or service by making it available at a convenient time for the consumer.
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