Attitude Change Increases as a Function of Fear Up to a Medium

question 74

Multiple Choice

Attitude change increases as a function of fear up to a medium level of arousal; after that it declines again due to a lack of attention and/or the disruptive effect of intense emotion. This typifies the:

• A) sine curve.
• B) J-curve.
• C) U-curve.
• D) inverted U-curve.

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