Research by McGuire (1968) Argued That When the Relationship of Persuasibility

question 11

Multiple Choice

Research by McGuire (1968) argued that when the relationship of persuasibility and self-esteem are depicted graphically, it appears as:

• A) a straight line showing a positive correlation.
• B) a J-curve.
• C) an inverted U shape.
• D) there is no relationship.

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Definitions:

Cash Discount

A reduction in the invoice price offered by sellers to buyers as an incentive for early payment before the established due date.

Prompt Payment

The practice of paying invoices on time, which can help build good relationships with suppliers and might qualify the payer for discounts.

Lower Price

The reduction of cost or charge for a product or service, making it more affordable.

Performance Bond

A bond issued by a bank or insurance company that guarantees satisfactory completion of a project by a contractor, mitigating risk for the project owner.