The Origins of the Study of Communication and Persuasion Can

question 43

Multiple Choice

The origins of the study of communication and persuasion can be traced back to:

• A) Festinger's theory of cognitive dissonance.
• B) studies on war propaganda by the Yale social psychology group.
• C) Baumeister and Covington's research on audience self-esteem.
• D) Lewin's studies of leadership in boys.

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Definitions:

Savagery

A term historically used to describe a state of living perceived as primitive, uncivilized, or brutally violent; often employed in a derogatory and ethnocentric manner.

Thomas Hooker

A prominent Puritan colonial leader, who founded the Colony of Connecticut after dissenting with Puritan leaders in Massachusetts.

Separation Of Church And State

The principle that the government should remain neutral toward religion and not establish or endorse any religion.

Governor Of Massachusetts

The chief executive of the state of Massachusetts, responsible for overseeing the state government and implementing state laws.