The Content of a Message Has an Impact on Whether

question 28

Multiple Choice

The content of a message has an impact on whether people are persuaded or not. Which of the following is NOT directly related to the message component?

• A) People are more easily persuaded if they think that the message is not intended to manipulate them
• B) A message delivered by an expert is more persuasive than one delivered by a non-expert
• C) Fear-arousing messages are more likely to persuade
• D) A powerful linguistic style (e.g., no hesitations) enhances persuasion

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Definitions:

Placebo Control Group

A group of participants in a study who receive a sham treatment, allowing for the comparison of the actual intervention’s effectiveness.

Socially Desirable

Pertains to behaviors or responses that are seen as favorable by society and are thus more likely to be expressed by individuals.

Social Desirability Bias

The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.

Socially Approved

Regarded or accepted by society as being correct, appropriate, or beneficial.