There Is Now Evidence That Continuous TV Advertising of Shocking

question 29

Multiple Choice

There is now evidence that continuous TV advertising of shocking images of accidents has not been effective in reducing road accidents. This is likely to be because:

• A) high-fear messages are disruptive and interfere with audience attention.
• B) high-fear messages focus the audience on its purpose for critical thinking.
• C) low-fear messages are disruptive and interfere with audience attention.
• D) low-fear messages focus the audience on its purpose for critical thinking.

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Definitions:

Expert Power

The influence possessed by an individual due to their expertise, skills, or knowledge in a particular area.

Knowledge-Based Economy

An economy where growth is dependent primarily on the quantity, quality, and accessibility of information available, rather than the means of production.

Industrial

Related to the production of goods and services, especially those produced in factories or large-scale enterprises.

Degree of Power

Refers to the level or extent of control and influence one individual or entity has over others, often within the context of organizational or social hierarchies.