When Might a Threat Message in Advertising Work? When

question 21

Multiple Choice

When might a threat message in advertising work? When:

• A) advertising agencies put their most creative people on the job.
• B) message difficulty interacts with the choice of media.
• C) a threat also includes a method of coping with the danger.
• D) the advertisement is really, really scary.

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Definitions:

Management Function

The activities undertaken by managers in planning, organizing, leading, and controlling to achieve organizational goals.

Expensive

Referring to something that has a high cost or price, often requiring a considerable amount of money to purchase.

Hygiene Factors

Factors related to the work environment that, while not directly motivating, can lead to dissatisfaction if missing or inadequate; a concept in Herzberg's two-factor theory.

Herzberg

Refers to Frederick Herzberg, a psychologist best known for developing the Motivation-Hygiene Theory, which differentiates between factors that satisfy or dissatisfy employees in the workplace.