A Representative from a Radio Station Calls You Up, Saying

question 65

Multiple Choice

A representative from a radio station calls you up, saying that they are doing some 'market research' about the sorts of listeners that tune into their station. The representative just wants to ask you what your favourite song is right now. When you give him your answer he thanks you for your time and hangs up. A week later the same representative calls up and asks if they can now conduct a 20-minute interview with you about the music you listen to and what you would like to hear on their station. The radio station is using:

• A) intimidation.
• B) the foot-in-the-door tactic.
• C) ingratiation.
• D) the reciprocity principle.

---

Definitions:

Initiated

The state of having begun or started something, often referring to projects, actions, or processes.

Top Management

The highest level of executives in an organization, including titles such as CEO, CFO, and others, responsible for overall strategy and policy.

Challenging Yet Believable

Tasks or goals that are difficult and stretch abilities but still within the realm of achievability.

Provokes Skepticism

Something that induces doubt or a questioning attitude, often due to inconsistencies or lack of evidence.