According to Which Model Are Attitudes Described Variously as Containing

question 38

Multiple Choice

According to which model are attitudes described variously as containing thoughts, ideas, feelings, likes, dislikes and behavioural intentions?

• A) The two-component model
• B) The three-component model
• C) The cognitive consistency model
• D) The one-component model

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Definitions:

Customer Value Proposition

A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the distinct value.

Points of Difference

Unique attributes or benefits that set a product, service, or brand apart from its competitors in the eyes of the target market.

Competitive Substitutes

Products or services that can be used as replacements for another due to similarities in function or utility, creating options for consumers.

Core Benefit Propositions

The fundamental value or advantage that a product or service offers to customers, addressing their needs or solving their problems.