According to the Theory of Reasoned Action, the Best Way

question 45

Multiple Choice

According to the theory of reasoned action, the best way of predicting what a person will do is to:

• A) work out an index based on a combination of several specific behaviours.
• B) ask what the person actually intends to do.
• C) use a Likert scale.
• D) undertake a test run.

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Definitions:

Entrepreneur's Potential Earnings

Represents the possible income or profits an entrepreneur can expect to make from their business ventures, considering risks and the opportunity cost of alternative employment.

Annual Lease

An agreement where a lessor allows a lessee to use a property for a period of one year in exchange for payment.

Entrepreneur's Forgone Interest

The potential interest income sacrificed by an entrepreneur when choosing to invest personal funds into their own business rather than in an interest-bearing account.