One Way of Using Priming to Measure an Underlying Attitude

question 81

Multiple Choice

One way of using priming to measure an underlying attitude is to:

• A) make the choices on the test very difficult.
• B) suggest to the person taking a test how they might respond.
• C) ensure that the crucial item is in the primary position.
• D) pair an attitude that is congruent with a 'correct' test response.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.